Tuesday, July 12, 2011

John Frieda Salon Tour recap

Early in June I was lucky enough to attend the John Frieda Salon Tour in Dallas, TX at the Shops at Park Lane. From what I gathered, this is a yearly summer long event, and a first for Dallas. Last year they visited Houston.

A red carpet leading up to the fun inside. Everyone who comes will receive a complimentary 15-minute consultation and hair transformation. Since there was no one there early in the morning my consultation lasted a big longer!

The tools used. The set up was like a real salon and even nicer than some cheap ones I've been to. This is mobile so props to them. I was impressed at how nice it looked inside!

Okay I forgot my stylists name already, but she was awesome! She's from LA so if you're there you should get her to do your hair. It would help if I could remember her name! She asked me about the problem areas of my hair. I told her my number one problem would be volume and then dry ends.

She's working her magic, and it's so voluminous wow! I need her skills! It's impressive that we only used "drugstore" products of course. Go John Frieda!

After adding volume she then decided to curl my hair. I told her my curls never last and was up to the challenge. Sorry to report that they did not last... Anyhow, here on her iPad she is showing me what products she used.

The lovely blogger ladies who were also there. Tina, Julie, Elissa, and me. Props to Tina for the photos of me!!

John Frieda's new line of products. Loving it! She used the Protecting Root Lift Foam, the Perfect Ends Deep Infusion for my dry ends, and the Touch-Up Flyaway Tamer. *giveaway coming up*

They also used the new Anytime Volume Refresher on me! It's their dry shampoo! It's pretty awesome except a week later it stopped spraying the powder and only mist. Either it runs out fast or the design of the can is not good. I did really like the formula of it while it was working properly. I'll do a full review on this later.

Me outside feeling all happy about my new hair! :)

Elissa playing paparazzi with Tina.

Afterwards we stopped by Gordon Biersch for a delicious lunch!

I definitely like John Frieda a lot more after this event. While I used to see them as just another drugstore brand, I now feel like they are near-salon quality at drugstore prices. I'm interested to use more than just their shampoo. It's easy to forget they are a huge salon in NY and LA. They don't have a fancy salon here. They should!

The info for the last two tour locations! If you live nearby them and you're a blogger, shoot me an email asap! :)

Friday, July 15, 2011
12:00PM - 8:00PM
Saturday, July 16, 2011
11:00AM - 7:00PM

Friday, July 22, 2011
12:00PM - 8:00PM
Saturday, July 23, 2011
12:00PM - 8:00PM

I hope that John Frieda comes back to Dallas next year. I heard the turnout was not huge but that would be due to the location. The shops at Park Lane does not get heavy traffic and the location of the truck was not visible to shoppers driving by. They would be better to park where there is more walking traffic or to do it inside North Park Mall. That's my recommendation for you PR people who set this up!